Northstar Research Partners
Alex Wilman has a diverse work experience, starting with a role as a Marketing Assistant at Gwendolen Studios in 2010. This was followed by an internship at Say Communications and a short-term position as a Finance Officer at the London Borough of Camden. In 2011, Alex joined Canadean as a Research Manager, specializing in market research and consultancy for the global beverage and packaging industries. After two years, Alex transitioned to Tpoll as a Senior Research Executive, working on online customer panels and new product development solutions. Since 2015, Alex has been employed at Northstar Research Partners, progressing from Research Manager to Associate Director, Research Director, and currently Senior Research Director. Throughout their career, Alex has demonstrated expertise in customer insights and actionable research.
From 2006 to 2010, Alex Wilman studied American Studies (International Study) at the University of Nottingham, earning a 2:1 degree.
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Northstar Research Partners
We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. This allows us to deliver measurable outcomes for clients such as: Supporting Metrolinx in planning to move 7.2 million people now and into the future Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably. Also find us at: northstarhub.com twitter.com/northstar_hub instagram.com/northstarresearch