Northstar Research Partners
Jennifer Yellin has a diverse work experience spanning multiple roles and companies. Jennifer currently holds the position of SVP & Managing Director, US at Northstar Research Partners, where they have been working since December 2020. Prior to this, Jennifer held the position of Senior Vice President at the same company from November 2016 to December 2020, and Vice President from January 2011 to December 2020. In 2019, they founded the Community Research Co-Operative. Before that, they worked as a Quantitative Strategist at in-sync from September 2008 to January 2011. Jennifer also worked as a Research Director at TNS Canadian Facts from June 2002 to September 2008, and as a Survey Specialist at the Institute for Social Research (University of Michigan) from April 2001 to May 2002. Jennifer began their career as an Associate Project Manager at Market Strategies from June 1999 to April 2001.
Jennifer Yellin obtained a Bachelor of Arts degree in Communication Studies from the University of Michigan from 1995 to 1999.
This person is not in any offices
Northstar Research Partners
We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. This allows us to deliver measurable outcomes for clients such as: Supporting Metrolinx in planning to move 7.2 million people now and into the future Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably. Also find us at: northstarhub.com twitter.com/northstar_hub instagram.com/northstarresearch