Northstar Research Partners
Yuheng Liu has a diverse work experience spanning multiple industries. They currently work at Northstar Research Partners, starting in 2019 and progressing from Research Manager to Senior Research Manager and currently working as a Research Director. Prior to that, Yuheng founded Lifancy & Mo in 2014. They also worked at Maru/Matchbox as an Operations Project Manager from 2016 to 2019. Yuheng started their career as a BIM Consultant at Lower Manhattan Construction Command Center in 2010 and later worked as a Construction Project Coordinator at MedCare Pediatric Group, LP from 2012 to 2012. They also held the role of Construction Project Manager at Shanghai Construction Group Co., Ltd. from 2012 to 2014, specifically working on the Shanghai Disney Fantasyland & Tomorrowland project.
Yuheng Liu earned a Bachelor of Science (BS) degree in Construction Management from New York University, where they graduated in 2010. Yuheng later pursued a Master of Science degree in Construction Management at the same university from 2010 to 2011. In 2014, they attended Georgian College and received a Graduate Certificate in Research Analyst. Yuheng also obtained a Research Analyst Certificate from Georgian College in 2015.
Northstar Research Partners
We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. This allows us to deliver measurable outcomes for clients such as: Supporting Metrolinx in planning to move 7.2 million people now and into the future Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably. Also find us at: northstarhub.com twitter.com/northstar_hub instagram.com/northstarresearch