Nancy Northrop

Nancy Northrop is a seasoned marketing professional with extensive experience in digital marketing and analytics. Currently serving as the Lead Marketing Technologist at Northwell Health, Nancy specializes in managing analytics for the organization's website, including Google Tag Manager, GA4, and Salesforce Marketing Cloud. Previous roles include Senior Analyst at Snappy, responsible for web development and conversion rate optimization, and Senior Digital Marketing Specialist at Gartner, where Nancy led UX testing and conversion optimization for a high-traffic website. Additional experience includes digital marketing consulting for Tennis Connecticut and various roles in production and marketing coordination at Greenwich Associates and Odyssey Logistics & Technology Corporation. Nancy holds a B.S. in Business Management with a focus on Marketing and Finance from Marist University and completed a Digital Marketing program at General Assembly.