Lauren Hirka

Collaboration and a love for their customers are two of the key things that keep Lauren Hirka coming back to work every day. She values the opportunity to form meaningful partnerships with the agencies they serve and have ongoing dialogue around how to continuously improve their products to support their incredible work.

Lauren’s passion for making a difference drives her role as director of product marketing, where she’s responsible for making sure that both customers and employees have what they need to realize the impact of new products and functionality as changes roll out. Lauren also works with partner agencies across the country to understand challenges and insights to inform future features.

Lauren has spent hundreds of hours with human services professionals to research and develop their products. In doing so, she’s learned how to translate feedback from the field into something that makes sense to their technical teams, and vice versa. This loop, with Lauren at the center, ensures that both their internal and external audiences are on the same page and moving forward together.