Michaela Kotková is an experienced professional in category management and business development, currently serving as the Head of Category Management at Notino since January 2023, where responsibilities include developing long-term sales strategies for the hair care category and executing trade plans. Previously, Michaela worked at Heureka Group as a Category Manager, overseeing category development across nine countries and driving growth potential. Michaela's experience also includes a role as Product Manager at Alza.cz a.s., focusing on the drugstore category, and holding positions at Vodafone as a Channel Account Manager, which involved managing prepaid card distribution and brand partnerships. Michaela holds a Master's degree in Management and a Bachelor's degree in Business Economics and Management from the Prague University of Economics and Business.
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