Joao Bell

Joao Bell has a diverse and extensive work experience. Joao started their career as a Strategic Marketing Engineer at Companhia Riograndense de Telecomunicações, where they specialized in network planning, process mapping, and market research. Joao then joined Claro Brasil as a Business Analyst, responsible for IT projects and strategic planning.

In 2002, Joao joined Vivo, where they held several managerial positions. As the Senior Manager of Digital Marketing and Social Media, they oversaw web marketing and social media strategies. Joao later became the Senior Manager of E-commerce and Web Content, responsible for the company's online interactions with customers and self-service channels. Additionally, they served as the Prepaid and Marketing Project Manager, contributing to the design and integration of a new prepaid platform.

In 2015, Joao joined Cielo as the Senior Marketing Communications Manager. There, they focused on brand positioning, mass communication activities, and the implementation of digital campaigns. Joao also played a key role in the development and management of visual identity and product communication, achieving significant results in lead generation and customer acquisition.

From 2018 to 2022, Joao worked as the Head of Marketing & CRM at Banco Sofisa, overseeing brand management, customer insights, advertising campaigns, content production, and CRM initiatives across multiple channels.

Currently, Joao holds the position of Head of Marketing and Communications at Nova Futura Investimentos, where they lead the planning and management of marketing and communication strategies. Their responsibilities include brand positioning, 360 campaigns, digital brand presence, and social media management.

Throughout their career, Joao has consistently demonstrated a strong focus on brand differentiation, customer engagement, and achieving measurable results.

Joao Bell holds a Curso de Especialização degree in Transformação Digital para Executivos: Decisões 4.0 from ISE Business School in 2020. Prior to that, they completed their Master's degree in Engineering from the Federal University of Rio Grande do Sul from 1995 to 1997. Joao also obtained a Bachelor's degree in Engenharia Eletrica from the same university from 1989 to 1994. Additionally, they pursued a Bachelor's degree in Communication, General from the Federal University of Rio Grande do Sul, starting in 1996. The end year for this degree is not specified.