Alberto Cañas

Alberto Cañas is a seasoned marketing professional with extensive experience in digital strategy and consulting. Since June 2017, Alberto serves as the Marketing Director at Novicell Spain, following the acquisition of The Box Populi, a digital strategy consulting firm founded by Alberto in 2012. Alberto also engages in academia as a professor and speaker on marketing innovation topics at various business schools, including Geneva Business School and EAE, and acts as a mentor at EADA Business School Barcelona. Previous roles include senior consultant at CP Proximity, project manager at Seis Grados, and experience in marketing with Bacardi. Alberto holds an International Master's in Marketing from EADA Business School and a degree in Business Administration with a focus on Marketing from the Universidad del País Vasco.