Kasper Madsen

Kasper Madsen currently serves as Chief Strategy Officer at Novicell since May 2025, following a role as Head of AI and Advanced Analytics at JYSK. Prior to that, Kasper held various leadership positions at Novicell, including Head of Business Consulting and Team Lead at Group Digital Advisory. In addition to consulting roles, Kasper has been active in the MACH Alliance as a member of the Growth Council to promote innovative digital solutions. With a background in business development at Salling Group and experience as a business consultant at Inspari A/S, Kasper has demonstrated expertise in strategy development, project management, and digital transformation. Academic qualifications include a Master of Science in Economics and Business Administration from Aarhus University and additional degrees in International Business and International Marketing & Economics.