Saúl Lara

Saúl Lara is a seasoned professional with extensive experience in sales management and marketing within the hospitality sector. Currently serving as General Manager at El Parque México since November 2019, Saúl has also held the role of Latam Sales Manager at Novohit & HotelRSV - Hive Technology Inc. since October 2012, focusing on software management implementation for hotels, restaurants, and retail distributors. Previous positions include Marketing Consultant at Cosibe, Director of Sales at Hotel Sevilla Palace, and Director of Sales at Grupo Sevilla, where responsibilities encompassed sales, marketing strategies, and communication planning. Saúl holds a Diplomado en Marketing Hotelero from Tecnológico de Monterrey and a degree from UAM-I.