Scott Lewis is the current Head of Marketing at now ai, and they have also held positions at KickFactory and Uloop. Scott has always been interested in marketing and helping blue chip companies parse big data to identify and efficiently/specifically market to high propensity customers.
At KickFactory, Scott was responsible for building products, tools and powerful machine learning algorithms to help blue chip companies parse big data to identify and efficiently/specifically market to high propensity customers.
At Uloop, Scott was responsible for the creation and execution of the strategic marketing plan, as well as the key DBA for Uloop. This made him responsible for design, build, security and maintenance of the database management systems. Scott was also responsible for creation of Uloop’s reporting engines, which allowed them to take large volumes of data and sift them down to actionable responses for their customers.
Scott also built and managed a team of 150 on-campus marketing representatives who helped spread the word about Uloop by hanging posters, handing out fliers, talking in front of their classrooms, creating YouTube videos, and using social media. Along the way they helped build tools which gave them ROI on the marketing program by campaign, by marketer, by time of day, etc.
Currently, at now ai, Scott is continuing their work in marketing and machine learning algorithms to help companies specifically target high propensity customers efficiently.
Scott Lewis completed a BS in CIS at DeVry University and attended McHenry High School.
Some of their coworkers include and Marcus Lambert - Chief Technology Officer. Scott Lewis reports to Pete Pastides, Founder & Managing Partner.
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