Nowaar Entertainment
El-Tayeb Karrar currently serves as the Head of Product & Technology at Nowaar Entertainment, a position held since November 2024. Prior to this role, El-Tayeb led Infrastructure, Security, and ITSM at Labayh, contributing to initiatives aimed at enhancing mental health and well-being accessibility from November 2020 to November 2024. Earlier experience includes a Senior Software Engineer role at AleasaDEV, where El-Tayeb was responsible for software architecture and backend development for various projects, and a Software Developer position at Moronat Alreyadah, delivering full-stack solutions. El-Tayeb's background also includes contributions to Qleanapp Inc. and initial software development work with a focus on car rental systems. A Computer Science graduate from the Islamic University of Madinah, El-Tayeb holds a Bachelor's degree earned from 2018 to 2023.
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Nowaar Entertainment
Nowaar is a fully integrated entertainment company based in Riyadh, Saudi Arabia that focuses on experience-based events and AV (Films, TV Shows, and Music) content developments & investments. Nowaar’s speciality is understanding the local content and developing it with the highest international standards through a wide network of local and international talents. Nowaar’s work has been awarded and celebrated in several events including google award for MENA contents and UNESCO.