Leonardo Amorim

Leonardo Amorim currently holds the position of Performance Marketing | Data Analytics Specialist at nowle, where responsibilities include developing customized growth strategies for e-commerce, conducting data analysis for actionable insights, managing campaigns on Google Ads and Meta Ads, streamlining processes through automation, and creating efficient data extraction workflows. Prior experience includes serving as a Performance Marketing professional at Dafiti Group, where expertise in SQL, ownership of various media channels, and a focus on LTV/CAC strategies were demonstrated. At Kyraly Marketing Digital, account management and strategy development were key roles, along with data analysis and performance monitoring. Early career positions at Mult and Centro de Referência da Assistência Social involved project consulting and social orientation, respectively. Leonardo is pursuing a Bachelor's degree in Systems Engineering from Universidade Federal de Minas Gerais, expected in 2024.