Siobhain O'Flaherty

Siobhain O'Flaherty is an accomplished professional with extensive experience in strategy, innovation, and market analysis, currently serving as Strategy and Innovation Manager at NS&I since April 2015. Siobhain has held various roles at NS&I, including New Product Development Manager and Market and Competitor Intelligence Manager, focusing on enhancing customer experience by monitoring competitor advancements and providing insights to benchmark business strategies. Prior experience includes serving as a Pricing Analyst at Actua International LTD, where Siobhain centralized pricing data to improve decision-making, and as an Assistant Manager at Reiss, supporting sales performance and team development. Educational qualifications include a Postgraduate Diploma in Economics and a Bachelor of Arts in History from the University of Galway, as well as an award in Retail Banking from the Chartered Insurance Institute.