Adam Shumack

Adam Shumack is an experienced professional in event management and marketing, currently serving as the Director of Activation, Marketing & Events at the NSW Department of Planning, Housing and Infrastructure since October 2015. In this role, Adam leads marketing and retail activation programs across significant sites such as The Rocks and Darling Harbour, focusing on enhancing customer experiences. Previously, Adam held senior positions in retail activation and customer experience, contributing to strategic marketing initiatives and event management. Adam's prior experience includes managing activations for Major League Baseball's International Oceania office and serving as a Site Manager for high-capacity events at the Royal Botanic Garden Sydney. Adam holds an Executive Certificate of Event Management from the University of Technology Sydney and a degree in Audio Engineering from JMC Academy.