Kirstie McClean

Kirstie McClean is a highly experienced marketing professional with a diverse background in strategic marketing, branding, and education. Currently serving as a Senior Advisor in Sector Capability in Brand & Campaigns for the NSW Government and a University Lecturer in Marketing at Charles Sturt University, Kirstie also contributes as a Non-Executive Director and Deputy Chair at Social Futures. Prior roles include Marketing Director/Owner of McClean Marketing, and various university lecturer positions, showcasing expertise in Consumer Behavior and Marketing Communications. Kirstie's career highlights include strategic roles at reputable agencies such as Proximity London and Rufus Leonard, where significant achievements included developing digital marketing strategies and leading major online product launches. Kirstie holds a Master of Commerce in Marketing from UNSW and a Bachelor of Economics from the University of Sydney.