Haylee Lim

Haylee Lim is a seasoned Senior Product Designer at NTUC Enterprise Nexus Co-operative Limited, where responsibilities include overseeing the FairPrice app, which serves a user base of 1.3 million. Previously, Haylee worked as a UI/UX Designer at Firemark Collective, contributing to the launch of an innovative web-based cyber insurance product. Extensive freelance experience includes graphic design and photography, focusing on branding collaterals and event documentation. Early career highlights include roles as a Junior Graphic Designer at The British Club Singapore and an internship at Marshall Cavendish. Haylee holds a Bachelor of Fine Arts in Interactive Media from Nanyang Technological University Singapore and has completed a UX Design Immersive at General Assembly. Educational background also includes a Diploma in Visual Communication with Merit from Nanyang Polytechnic and a Nitec in Digital Media Design from ITE College Central Tampines.