Luíza Simões

Luíza Simões is an experienced Business Analyst specializing in Risk and Expansion at Nubank, a leading digital financial services platform serving around 75 million customers across Brazil, Mexico, and Colombia. In this role since August 2022, Luíza defines product requirements for the engineering team, ensuring compliance with local regulations in new markets. Prior experience includes positions as a Business Strategy Analyst at Hotmart, where strategic projects were developed to enhance growth across multiple countries, and as a Special Projects Analyst at Localiza Hertz, focusing on optimizing operational processes with financial impact. Luíza began professional development as a trainee in the semiconductor industry and has held various internships in engineering and financial institutions. Luíza holds a specialization in Business Management and Finances from Fundação Dom Cabral and a degree in Electrical Engineering from PUC Minas.