Paulina Juaristi

Paulina Juaristi is an accomplished marketing professional with extensive experience in leading marketing strategies across various sectors. Currently serving as the Marketing Director at Nubank since May 2022, Paulina previously held several key positions at Uber from August 2017 to May 2022, including Head of Latam Marketing Strategy and Planning and Head of Marketing for Mexico in both Mobility and Delivery. Prior experience includes serving as Senior Brand Manager for Pinol at Grupo AlEn and multiple marketing roles at Mars - Wrigley, focusing on brand management in Central America and the Caribbean. Paulina holds a Master’s Degree in Advanced Management from Yale School of Management and an M.B.A. from EGADE Business School - Tec de Monterrey, along with a Bachelor's Degree in Marketing from Tecnológico de Monterrey and an international exchange program at Grenoble Ecole de Management.