Xavi Matencio

Xavi Matencio is an experienced digital strategy professional currently serving as Head of Digital Strategy at NUDE PROJECT since September 2021, where responsibilities include leading a multidisciplinary team to achieve online sales targets and drive annual growth. Previously, Matencio held the position of Digital Product Manager at CaixaBank Digital Business from December 2019 to November 2020, focusing on planning and optimizing B2C digital media campaigns. As an Account Manager at Adsmurai from April 2018 to October 2019, Matencio managed social paid media strategies for prominent clients, specifically from the Inditex group. The career began as a Trainee Community Manager at Vincent Agencia in early 2017, with a foundational education in Marketing y Comunidades Digitales from Universitat Pompeu Fabra, completed in January 2017.