Blenin Azcona, MBA

Blenin Azcona, MBA, has a diverse background in personal finance and client education. Blenin currently works as a LATAM & USA Personal Finance Writer for nudge, where they provide market insights and addresses common questions on money matters. Blenin produces both generic and localized personal finance content for Latin America, including specific countries like Mexico, Argentina, and Colombia.

Prior to nudge, Blenin worked at T. Rowe Price as a Consultant, Client Education. In this role, they coordinated and delivered retirement education for employees in defined contribution plans, covering topics such as financial wellness, asset allocation, asset management, and financial markets. Blenin also worked closely with plan sponsors and intermediaries to provide targeted and broad content in both English and Spanish. Blenin utilized their insights to develop strategic plans tailored to each organization, strengthening internal and external stakeholder relationships.

Before their role in client education, Blenin served as a Retirement Specialist at T. Rowe Price. Blenin educated employees in their 401(k) plans, providing guidance on plan design, savings, and investing, in both English and Spanish. Additionally, they developed a comprehensive training program for incoming Spanish-speaking associates to follow in their conversations with clients.

Through their work experiences, Blenin Azcona has gained expertise in personal finance, retirement education, and client engagement, utilizing their bilingual abilities to cater to the needs of both English and Spanish-speaking individuals.

Blenin Azcona completed a Bachelor's Degree in International Business from Hult International Business School between 2013 and 2016. In 2015, Blenin also attended a summer school program at The London School of Economics and Political Science (LSE) focused on Banking and Financial Support Services. Later, from 2020 to 2022, Blenin pursued a Master of Business Administration (MBA) from Hult International Business School.

Furthermore, Blenin has also obtained several certifications in the financial industry. In 2017, Blenin obtained the General Securities, Investment Company Products/Variable Contracts, NASAA Uniform Combined State Law, and Uniform Securities certifications from FINRA (Financial Industry Regulatory Authority). Additionally, in 2018, Blenin obtained the Chartered Retirement Planning Counselor™ or CRPC® Professional Designation from the College for Financial Planning.