Zephyr Liu is a Senior Partner at NUO, where they focus on strategic partnerships and business development. Previously, Zephyr served as General Manager for Greater China at ba&sh and the Shanghai subsidiary of 衣二三 in 2018. With a strong background in retail and consulting, they held key roles at TCBL Consulting Ltd. and Coach, where they successfully opened over 50 stores across South China. Zephyr's extensive experience also includes a tenure as Senior Merchandising Director at Glamour Sales, under Alibaba Group.
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