Natasha Zapanta

Natasha Zapanta is a seasoned marketing professional with extensive experience across various roles in lifecycle marketing, operations, and strategy. Currently serving as a Board Member for NUTMEG Soccer, Natasha leads marketing initiatives and offers strategic consulting to enhance the organization's mission of providing accessible soccer training for underserved youth in Toronto. In the role of Senior Lifecycle + Marketing Operations Manager at Circle, Natasha drives growth through strategic planning, data analysis, campaign management, and customer journey optimization. Previous positions include Senior Lifecycle Marketing Manager at Lillio, Lifecycle Marketing Manager at Jobber and FreshBooks, and various roles at Bell, Microsoft, Fortis Academy, and Top Hat. Natasha's educational background includes a Bachelor of Commerce from Queen's University, a Master's degree from EDHEC Business School, and a certification in Conversion Optimization & Growth Marketing from CXL.