Vanessa Álvarez Flórez

Vanessa Álvarez Flórez is an experienced marketing professional with a strong background in digital transformation and strategic communication. Currently serving as the Marketing Director for Nutreco Iberia, Vanessa has previously held key positions at Sika as Director of Marketing & Communication with a focus on digital initiatives, and has contributed to academia as a professor at IME Business School, specializing in Digital Strategy for MBA programs. Vanessa's career includes significant roles at Procter & Gamble, where contributions included Director of Retail Marketing, Brand Director for Hair Care, and Europe Brand Director for Gillette. Educational qualifications include a Digital Business Executive Master from ISDI and a Master in Business Administration with a Marketing major from Esade.