Bobbi Butler-Schreib

As the Vice President of Customer Fulfillment & Commercial Traffic Operations for NYI, Bobbi leads the fulfillment, scheduling and invoicing for all advertising orders, PSAs and promotions—totaling $200 million dollars annually. She is also tasked with implementing new policies, procedures and work flows for the traffic, sales and commercial insertion divisions, while optimizing revenue in times of oversell to maintain contract share, cost per points and ratings points.

With over 15 years of experience, Bobbi is an end-to-end business solutions executive who has been with New York Interconnect since its inception. She brings with her a notable track record that includes surpassing revenue, profit and business growth objectives within start-up and rapid-change environments. She has also become a go-to resource for crucial platforms including Eclipse®, Strata, TIM, SOS and OSCAR.

Her many achievements at NYI (formerly Altice Media USA) include the launch of Altice’s first international network, i24, in the U.S., the integration of the first addressable solution for a national station’s cable system (in partnership with Visible World), and the implementation of the first EDI Paperless Contract transfer process (from sales to traffic) using the Strata Contract Management System.

Prior to the creation of the new NYI, and its acquisition by Altice USA, Bobbi held the same position at Cablevision.

She received her B.A. from Hofstra University.