Mahesh Panse serves as Associate VP of Buying & Merchandising at Nykaa since May 2017, contributing significantly to the company's Beauty Retail 2.0 vision after two years in B2C E-commerce. Prior roles at Nykaa include Assistant VP & Business Head for Nykaa Global Store, where Mahesh established India's first B2C cross-border beauty business and facilitated the launch of exclusive brands such as Fenty Beauty. Also, Mahesh had experience as Sr. Manager in Brand Management, overseeing the P&L for distributed international brands, and as Lead in Planning & Supply Chain, focused on enhancing the offline presence of Nykaa. Earlier, Mahesh worked at Reliance Industries as Senior Reliability Engineer, achieving the distinction of being the youngest employee promoted to this title. Mahesh holds an MBA in Operations & Strategy from the Indian School of Business and a B.Tech in Instrumentation & Control from COEP Technological University.
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