Fernanda Didini

Fernanda Didini serves as the Art Director and Senior Designer at The New York Times for Kids since June 2021. Previously, Didini held the position of Art Director at CraftJam, focusing on creating a visual brand guide for print and social media. At NBC News, Didini worked as both Art Director and Editorial Designer, developing a design system for The Report on the Quibi app. Fernanda also freelanced as a Senior Brand Designer for PepsiCo, contributing to global campaigns for various brands. Prior experience includes a role as Design Director at Editora Globo, overseeing the creative direction of print and digital magazines, and as Art Director at Abril Mídia, working across various publications. Didini started as a Graphic Designer at FutureBrand, contributing to brand identity projects. Educational background includes a Bachelor of Fine Arts in Graphic Design from Universidade Federal de Pernambuco and typography programs at Type@Cooper and School of Motion.