Joe Yakuel

Joe Yakuel is a seasoned entrepreneur and educator, currently serving as the Founder and CEO of WITHIN, a Performance Branding company dedicated to maximizing profit and lifetime value for major brands. Additionally, Joe is the Founder and CEO of Brkfst, which specializes in creating scalable content solutions for brands. As an adjunct professor at New York University, Joe teaches courses in marketing campaign planning and digital analytics. With previous roles as Founder and CEO of Tastytab and Senior Director of CRM and Digital Marketing at The Vitamin Shoppe, Joe has built a diverse career in digital marketing, entrepreneurship, and brand strategy. Joe holds an MBA in Digital Marketing, Entrepreneurship & Innovation, and Business Analytics from NYU Stern School of Business, as well as a Bachelor's degree in Finance from Tulane University.