Melissa Newhart

Melissa Newhart is an accomplished music branding professional and educator, currently serving as an Adjunct Professor at New York University's Steinhardt School, where Melissa teaches Strategic Music & Branding while providing mentorship to students. With notable experience, Melissa played a pivotal role in establishing the East Coast division of the Music Brand Partnerships team at United Talent Agency, exceeding revenue goals year after year. Previously, as Vice President of Branding & Strategic Partnerships at Roc Nation, Melissa oversaw brand strategies for a prestigious roster of artists and developed lucrative partnerships. Melissa's extensive background includes leadership roles in marketing and digital media at companies such as Steiner Sports, YES Network, Columbia Records, Sony Music Entertainment, and MTV Networks. Melissa holds a Bachelor of Science degree in Entertainment & Arts Management from Drexel University.