NYX Professional Makeup
Lana Gregg is an experienced marketing professional with a strong background in social media management and influencer partnerships. Currently serving as Director at NYX Professional Makeup since June 2021, Lana has also held senior managerial roles in social media and brand management at Markwins International since March 2015. With a foundation in marketing support from CROSSMARK and previous roles with L'Oreal Paris USA and Clinique Cosmetics, Lana has developed a diverse skill set in retail marketing and visual merchandising. Lana holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services and an Associate of Arts degree in Visual Communications from FIDM, along with additional education from the University of Maryland Eastern Shore.
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NYX Professional Makeup
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NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.