Analysis and Creative Support Team

About

The Analysis and Creative Support Team at NZ Rugby leverages data analytics and creative storytelling to enhance the performance of rugby teams and engage fans. This team focuses on analyzing game footage, optimizing streaming content, and developing innovative marketing strategies to promote rugby's narratives, particularly around the All Blacks. Their collaborative efforts ensure that both on-field performance and off-field content resonate with audiences and support the growth of the sport in New Zealand.