Sandra Freitas has extensive experience in retail and management, currently serving as an Operadora de fraquias at O Boticário since October 2002. In this role, Sandra manages eight physical stores and a central distribution for direct sales, acting as the main liaison with the franchisor for network performance reporting. Responsibilities include leading the implementation of a direct sales channel, developing personnel through training, monitoring sales goals and incentives, managing inventory, and overseeing customer service. Prior to this position, Sandra worked as a Secretário executivo at Abraleme from January 2001 to September 2002, organizing member meetings and events while facilitating service sales. Additionally, Sandra served as Chefe de compras at New Look Cosmésticos from January 1998 to November 2000, handling procurement and sales catalog development. Educational background includes a degree in Gestão Comercial from Uninove - Universidade Nove de Julho, completed between 2010 and 2012.