Liz Carlston

Product Marketing Director at O.C. Tanner

Liz Carlston has over 10 years of experience in various roles including Product Marketing Director at OC Tanner, Independent Business Owner at Baby Products LLC - Teething Toes, Contributing Writer at Huffington Post, Product Marketing Manager at Bluescape, Senior Account Supervisor at Edelman, National Marketing & Sales Manager at Cedar Fort Publishing & Media, Staff Writer at Daily Utah Chronicle, Product Manager at HandStands, Product Marketing Specialist at Deseret Book Company, and Public Relations Associate at GlobalFluency. Throughout their career, Liz has demonstrated expertise in launching products, developing marketing strategies, conducting market research, creating content, managing budgets, and building strong relationships with clients. Liz has also achieved notable accomplishments such as increasing sales and securing bestselling book titles. Liz is highly skilled in various areas including persona insights, market segmentation, competitive intelligence, messaging, launch planning, marketing automation, CRM integration, SEO, CRM strategies, content development, media buying, and public relations.

Liz Carlston attended Stanford University in 2013, where they studied Business Administration and Management. In 2006 to 2008, they pursued an MBA in Marketing & Corporate Strategy at the University of Utah - David Eccles School of Business. Prior to that, they completed their Bachelor's degree in Public Relations at Brigham Young University from 2000 to 2005. Liz Carlston obtained a high school diploma from Columbine High School in 2000. Additionally, they earned a certification in "Selling with Empathy during Uncertain Times" from LinkedIn in 2020.

Links

Previous companies

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Deseret Book logo
Cedar Fort Publishing & Media logo

Timeline

  • Product Marketing Director

    December, 2015 - present

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