Madison O'Carroll

Madison O'Carroll is a seasoned marketing professional with extensive experience in digital and demand generation. Currently serving as Senior Digital and Demand Gen Manager at Observe.AI since February 2021, Madison has achieved a remarkable 131% increase in net new qualified pipeline while significantly reducing the sales cycle length for marketing-sourced deals. Prior roles include Digital and Demand Generation Manager and Coordinator, where responsibilities encompassed leading integrated marketing campaigns and driving virtual events. Madison's previous experience spans positions at Fresh Marketing & Design, City Beach, Salesforce, Pebble Beach Resorts, and Forthright Oysterbar and Kitchen, showcasing a robust background in event management, marketing strategies, and customer service. Madison holds a degree in Communication Studies from San José State University.