Alexandre Jalleau

Alexandre Jalleau has extensive work experience in the marketing and sales industry. Alexandre currently holds the position of Chief Customer Experience Officer at OCS Ontario Cannabis Store. Prior to this, they served as the Chief Marketing Officer at Prime Cannabliss International (PCI).

Before joining PCI, Jalleau worked at The Flowr Corporation as the Senior Vice President Marketing & Sales, where they were a member of the Executive Leadership Team and focused on defining a path to profitability for the company. Alexandre handled various key functional areas such as consumer insights, portfolio strategy, product development, digital audience acquisition, route-to-market, B2B engagement, and in-store activation.

Jalleau also had significant roles at JTI (Japan Tobacco International) and BAT (British American Tobacco). At JTI, they served as the Head of Marketing and was a member of the executive committee. Jalleau managed a team responsible for defining and implementing portfolio strategies to drive revenue growth and expand the commercial footprint of JTI global brands. At BAT, they held the position of Head of Marketing and Sales for both Imperial Tobacco Canada and BAT France, where they were responsible for managing teams and implementing the group's growth agenda.

Earlier in their career, Jalleau worked at British American Tobacco as a European Senior Brand Manager for Lucky Strike. Alexandre also gained experience at The Coca-Cola Company France.

Overall, Alexandre Jalleau has a diverse background in marketing and sales, with a focus on strategy development, brand management, and team leadership.

Alexandre Jalleau attended the Rennes School of Business from 1992 to 1995, where they studied Business, Management, Marketing, and Related Support Services. In 2015, they completed high-performance leadership training at IMD. In 2014, they also attended IMD and obtained a degree in JTI Bold, focusing on Marketing/Marketing Management, General. Prior to that, from 1990 to 1992, they studied at Lycee Descartes, Tours, specializing in Prepa HEC. Lastly, from 1986 to 1988, they attended Lycee Amiral BOUVET, but no specific field of study is provided. In 2021, Alexandre Jalleau obtained a certification in Brand Strategy from Section4.