Crystal Wilder

Crystal Wilder is a seasoned professional with over a decade of experience in account management and sponsorship activation, currently serving as Group Director at Octagon since February 2012. Crystal leads partnerships within a client's NBA sponsorship portfolio, managing endorsement relationships with multiple athletes and overseeing strategic planning and contract negotiations. Additionally, Crystal is involved in sponsorship programming for major events such as the NBA All-Star and Draft, collaborates with various agencies and partners, and oversees direct report responsibilities. Past roles include Account Manager and Senior Account Executive, focusing on consumer audio and telecom clients, where Crystal successfully executed NBA sponsorship activations and integrated programming into digital platforms. Crystal holds a BBA in Marketing from Western Connecticut State University.