Janet A. Smith

Janet A. Smith is an accomplished marketing and brand management professional with extensive experience in the entertainment and nonprofit sectors. Currently serving as Vice President of Experiences at Octagon, Janet's previous roles include Principal at The Entertainment Management & Brand Equity Development Group, where strategic direction was provided for integrated marketing campaigns and event management. From 2015 to 2022, Janet held positions such as Vice President of Entertainment Industry Relations and Vice President of Brand Communications at the Atlanta Hawks, focusing on brand amplification and communication strategies. Past roles also include National Director of Brand Strategy at Habitat for Humanity International and several marketing leadership positions at Red Bull, Jive Records/Zomba Recordings, Red Ant Entertainment, and Castle Records. Janet holds an M.S. in Marketing from Georgia State University and a BBA from Southern Methodist University.