Mark Willard

Mark Willard serves as Vice President at Octagon since September 2018, overseeing Mastercard Europe Sponsorships and the bet365 UEFA Champions League. With a robust background in sponsorship management, Mark has led major global accounts including the UEFA Champions League and Rugby World Cup Japan 2019, focusing on partnership activations, product integration, and budget management. Prior experience includes roles at Crunch, where Mark directed the Shell Make the Future Festivals program, and at Bright Partnerships managing DHL's sponsorships for the Rugby World Cup 2015. Mark's earlier career involved consulting for FMCG and luxury brands in Japan and educational roles in language programs. Mark holds a degree in Latin with Classical History, Politics, and Literature from the University of Nottingham.