Christa Watson

Christa Watson has a diverse work experience that spans several roles and companies. Christa started their career as a Marketing and Communications Assistant at Mainroad Group, where they gained experience in web analysis, social media management, and event marketing.

Christa then worked as a Partner at Forget Me Knot Shop, where they were responsible for handling the technical side of the website, profit and loss reporting, and revenue generation.

After that, Christa worked as an Owner at Watson Marketing Management, providing consulting services for small to medium-sized businesses with a focus on digital marketing and company launches.

Christa then joined Agreement Express as a Marketing Operations Coordinator, and later became a Marketing Operations Manager and Campaign Manager. In these roles, they managed digital assets, completed a rebranding project, and successfully ran pre-booking meetings for a tradeshow.

Christa then worked at Hootsuite as a Demand Generation Strategist, where they managed the enterprise inbound lead funnel and achieved significant results in lead conversion and target pipeline.

At Procurify, they held positions as a Demand Generation Lead and Marketing Lead, where they led revenue generation marketing efforts, established relationships with external influencers, and rebuilt the lead funnel and scoring system.

Before joining Granicus as a Senior Manager of Demand Generation and later as the Director of Demand Generation, Christa worked at Gitalytics as the Head of Marketing. Christa managed demand generation activities, community outreach, and the customer lifecycle while also launching a new website and brand.

Most recently, Christa is the Head of Marketing at Oden Technologies, where they lead the marketing efforts for the company.

Overall, Christa has a strong background in demand generation, marketing operations, and strategic marketing, with a focus on digital marketing and lead generation.

Christa Watson attended Kwantlen Polytechnic University from 2008 to 2015, where they obtained a Bachelor of Business Administration (BBA) degree with a field of study in Marketing/Marketing Management, General. In addition to their degree, Christa also obtained several certifications, including the Marketo Certified Associate from Marketo, an Adobe Company, in September 2019, and the Social Marketing Certification and Social Selling Certification from Hootsuite in March 2017.