ODN
Matt Borders has extensive work experience in the media industry. Matt started their career at Lexington Herald-Leader in 2001 as a Retail Sales/Single Copy associate. Matt gained valuable experience in sales and operations during their six-year tenure with the company. In 2007, Matt joined ODN, where they held various roles. Matt initially served as a Senior Media Buyer and then advanced to the position of Vice President of Media in July 2022. Matt'scurrent role at ODN demonstrates their growth and expertise in the media field.
Matt Borders attended Georgetown College from 1997 to 2001, where they earned a degree in Sociology & Political Science. No further information about their field of study is available.
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ODN
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Planning out-of-home can be time-consuming, expensive, and stressful. We exist to fix that process. Outdoor Nation acts as a centralized source for all things OOH. We have the market knowledge to save our clients time and money, and the data analytics to create impactful OOH campaigns. We provide value to our clients and agency partners through the following services... - Executing OOH campaigns quickly - Serving as a centralized source for all OOH needs to consolidate the fragmented market places. - Unlocking value through scale, market knowledge of the top 300 U.S. markets, and vendor negotiations. - Using audience-location data and eye tracking software to plan campaigns effectively and maximize ROI. Increased reach and frequency, decreased cost per thousand, and effective distribution and visibility are criteria Outdoor Nation clients have come to expect. We work with over 1000 vendors nationwide to provide our clients a centralized source for all their needs.