Matthias Bettag

Matthias Bettag is a seasoned professional in digital analytics and strategy, currently serving as a Senior Data Strategist at ODOSCOPE since May 2019, where the focus is on personalized customer experiences in E-Business and E-Commerce. Previous roles include Conference Chair at Digital Analytics Hub, Director of Global Analytics at The Stem, and Digital Analytics Consultant with a strong emphasis on business goals and marketing effectiveness. Matthias has also held leadership positions such as Country Manager for Germany at both the Digital Analytics Association and Mind Your Privacy, in addition to project management roles at FELD M and Digital Motion DM. An experienced educator, Matthias served as an online tutor for the University of British Columbia and held co-chair positions at events like eMetrics Germany. Matthias holds a degree in Media Computer Science from Berlin University of Applied Sciences.