Greg Carton is an experienced marketing professional currently serving as the Operating Unit Lead for WPP Open X in the ASEAN and South Pacific regions since December 2021. In this role, Greg oversees a new agency operating model designed to help The Coca-Cola Company enhance its marketing across various categories, capabilities, and geographies. Prior to this, Greg held multiple senior positions at Ogilvy from March 2004, including Senior Regional Business Director and Head of Marketing & Communications for Asia Pacific. Greg co-founded The Hyper Hyper Company and served as an Account Director, and also gained experience in business development and marketing coordination through roles at Future Sources and Mezzo Marketing, respectively. Greg's education includes a Certificate in Direct Marketing from the Australian Direct Marketing Association and studies at Barker College and Island School.
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