Luz Angela Garcia

Digital Analytics Lead at Olive

Luz Angela Garcia has a strong background in digital marketing and analytics. Luz Angela is currently working as a Digital Analytics Lead at olive.com, where they are responsible for analyzing digital data to optimize business strategies. Prior to this, they served as the Director of Analytics & Data Science at the same company.

Before joining olive.com, Luz worked as a Digital Marketing Consultant at Luz Angela Garcia, Marketing Digital, starting in November 2017. In this role, they provided digital marketing expertise to clients.

Luz Angela'sexperience also includes working as a Sr. Marketing Manager at Uproar.car from September 2020 to July 2022. During this time, they developed and implemented marketing campaigns to increase brand awareness and drive customer engagement.

Luz has also held positions at Send Protocol (SDT) as a Digital Strategy from June 2018 to May 2019, and at Red Rock Interactive as a VP Digital Strategy from April 2013 to September 2017. Additionally, they worked as a Freelance Digital Marketing Freelancer from June 2012 to April 2013, where they focused on social networking, online sales channels, and customer relationship management.

Earlier in their career, Luz worked as a Reservation Agent at Drury Hotels from March 2010 to December 2010, and as a Graduate Assistant at Southeast Missouri State University from January 2008 to December 2009. In the latter role, they assisted with admissions processes and managed web content updates.

Overall, Luz Angela Garcia brings a wealth of experience in digital marketing, analytics, and strategy to their current role as a Digital Analytics Lead at olive.com.

Luz Angela Garcia has a diverse education history. Luz Angela first pursued their undergraduate studies at Southeast Missouri State University - Harrison College of Business and Computing from 2003 to 2007. Luz Angela graduated with a Bachelor of Science in Business Administration, specializing in Integrated Marketing Communications.

Following their bachelor's degree, Luz Angela pursued higher education and obtained a Master of Business Administration (MBA) from the same institution, Southeast Missouri State University - Harrison College of Business and Computing. Luz Angela completed their MBA program from 2008 to 2011, focusing on Management.

In 2012, Luz Angela expanded their knowledge and expertise in digital marketing by attending a Google Adwords Seminar, where they obtained a Google Adwords Certification. Luz Angela also attended a seminar on Search Engine Optimization and Digital Strategy, where they received a Cristalab-Mejorando.la SEO Certification.

Further, in the same year, Luz Angela enrolled in Universidad Sergio Arboleda and completed a Diplomado en Community Management, specializing in the field of Social Media.

Before their university studies, Luz Angela attended Colegio Monte Real and received their Bachiller degree in 2002.

Apart from their formal education, Luz Angela has also acquired additional certifications. Luz Angela obtained a certification in "Sitios Web Efectivos" from LuisBetancourt.co in September 2019. In November 2016, they acquired a certification in Google Analytics from Google. Luz Angela also possesses a Google Adwords certification, although the specific details regarding the month and year of acquisition are not available.

Links

Previous companies

Drury Hotels logo

Timeline

  • Digital Analytics Lead

    December 1, 2022 - present

  • Director of Analytics & Data Science

    January, 2022

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