Lauren Mort

Lauren Mort has extensive work experience in the field of data strategy, CRM, and marketing. Lauren currently holds the position of Data Strategy Director - CRM at OLIVER Agency since October 2021. Prior to this, they worked at CACI Ltd as a Principal Consultant from October 2019 to September 2021, and as a Managing Consultant - CRM Strategy, Planning, and Optimization from June 2018 to October 2019. Lauren also worked at IBM, where they held various roles such as European CRM Campaign Manager, Digital Marketing Program Specialist, Silverpop Marketing Specialist - EMEA, and IBM Software - Big Data and Analytics. Their tenure at IBM lasted from 2013 to 2018. Before joining IBM, they were involved in industry marketing and account planning PMO at IBM from June 2011 to July 2012. Overall, Lauren has a diverse range of experience in data management, analytics, CRM strategy, marketing, and account planning.

Lauren Mort completed their education history as follows:

From 2009 to 2013, they attended Leeds Metropolitan University where they pursued a BA (Hons) in Business Studies. Their studies encompassed a wide range of subjects falling under the business umbrella.

Prior to university, from 2007 to 2009, they attended Poynton High School and Performing Arts College where they pursued A-levels. Their areas of study included English Language, Business Studies, and Drama.

Before their time at Poynton High School and Performing Arts College, from 2005 to 2007, they attended Poynton High School where they completed their GCSEs. Their GCSE subjects consisted of English Literature, English Language, Maths, Double Science, French, Dance, Drama, Music, and RE (Religious Education).

As for additional certifications, in March 2016, they obtained a Professional Diploma in Digital Marketing with Distinction from The Institute of Direct and Digital Marketing (IDM).