Melike Kaya

Performance Marketing Director at OLIVER

Melike Kaya has a diverse work experience in the field of digital marketing. Melike is currently working as a Paid Media Lead at OLIVER Agency since September 2021. Prior to this, they held various positions at Once Upon A Time Marketing, starting as a Digital Account Executive in January 2014 and later progressing to the role of Social & Performance Account Manager in March 2018. Melike was then promoted to the position of Social & Performance Account Director in October 2020 and worked in this role until September 2021.

Before joining Once Upon A Time Marketing, Melike worked as a Digital Campaigns Manager (Contract) at Mytime Active from June 2017 to November 2017. Melike also gained experience at Bozboz as a Digital Marketing Account Manager from January 2016 to December 2016, and later as a Senior Digital Marketing Account Manager from December 2016 to June 2017.

Melike'searlier work experience includes working as a Digital Account Manager at Bluesky Interactive Ltd from January 2014 to January 2016, where they started as a Digital Account Executive in January 2014 and was promoted to the role of Digital Account Manager.

Overall, Melike Kaya possesses a strong background in digital marketing, with a focus on paid media, social and performance account management, digital campaigns, and digital account management.

Melike Kaya earned their Bachelor's degree in Sports Development with Outdoor Adventure from Plymouth Marjon University from 2010 to 2013. Prior to that, they attended Sussex Downs College from 2007 to 2009, where they studied English Language and Literature, Philosophy, and PE. In terms of additional certifications, Melike obtained the Coaching Skills certification from the Institute of Practitioners in Advertising (IPA) in November 2020, followed by an Accredited MIPA certification in September 2020. Melike also achieved an Advanced Certificate in Effectiveness from IPA in August 2020 and an IPA Digital Performance Certificate in February 2019. Additionally, Melike completed The Online Marketing Fundamentals program offered by Google in April 2017.

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Timeline

  • Performance Marketing Director

    September 1, 2023 - present

  • Paid Media Lead

    September, 2021