Nikita M.

Nikita M. has extensive experience in project management, creative strategy, and content development. They currently hold the position of Manager, Project Management - Digital & CRM Strategy at OLIVER, where they work with the client Molson & Coors. Prior to this, Nikita worked as a Senior Project Manager at OLIVER, also with Molson & Coors as the client.

Before joining OLIVER, Nikita worked at Ogilvy as an Associate Creative Director for Digital Experiences and as a Consultant for Copy and Creative Strategy. In these roles, they were responsible for maintaining the brand's communication consistency and leading the development and execution of communication strategies across various channels.

They also worked at Amazon as a Creative Director, where they focused on building strategic and creative campaigns. At Cossette, Nikita served as a Senior Strategist for the Campaign and Content team, contributing to content processes and guidelines, targeting audience personas, and developing value proposition strategies.

Prior to these roles, Nikita worked at BookMyShow as a Senior Manager for Content in CRM, Digital, and Creative. They led content strategy, campaign creation, and deployment across different platforms. They also worked as an Assistant Manager in the same department, collaborating with CRM Managers to deliver copy requests for multiple brands and channels.

Their career started at Maersk Global Service Centres (India) Pvt. Ltd., where they held the roles of Specialist and Process Expert in Brand Development and Customer Communications. Their responsibilities included training, process migration, and sales performance communication.

Nikita M. obtained a Master of Business Administration (MBA) degree in Marketing and Communications from the University of Mumbai from 2010 to 2012. Prior to this, they completed a Bachelor's degree in Management Studies with a focus on General Management from the same university between 2007 and 2010.

In addition to their formal education, Nikita M. has acquired several certifications. They obtained the Microsoft Advertising Certified Professional certification from Microsoft in December 2020. In July 2020, they completed the Google Digital Unlocked certification from Google. Moreover, they obtained various certifications from Facebook, such as Audience Insights - Facebook Ad Creation, Building Your Mobile Presence With Instagram Business Tools, Business Manager, Edit and Manage Facebook Ads, Getting Started With Facebook and Partner Measurement Solutions, How to Drive Actions Online, in Stores, and in Mobile Apps, Instagram Ad Formats, Introduction to Instagram for Businesses, Understanding Campaign Performance with Ads Manager, and Understanding Multi-Touch Attribution. These certifications were obtained in December 2018. Finally, Nikita M. completed the Google Analytics for Beginners certification from Google in January 2018.