Pratik Datta

Pratik Datta has extensive work experience in various roles and industries. Pratik is currently a Business Director at OLIVER, where they are responsible for building and growing the in-house agency for Unilever India. Prior to this, they worked as a Senior Business Director at The Glitch from 2020 to 2022.

Before that, Pratik served as the Head of Marketing & Demand Creation at Vacations Exotica from 2018 to 2020, where they had dual responsibilities for marketing and digital transformation. Pratik also worked as the Business Head - Digital at J. Walter Thompson Worldwide from 2017 to 2018, managing the overall P&L of the digital unit and handling various clients in sectors such as television, FMCG, beauty, and finance.

Pratik's experience also includes working as an Associate Account Director at Mirum India, where they played a dual role of acquiring new business for both Mirum and JWT Mumbai. Pratik has also held positions such as Head of Business Development at QED Films, VP Sales and Marketing at Ventes Avenues, and National Head of Sales at Talenthouse India.

Earlier in their career, Pratik worked as a Business Development Manager at Infrastructure Journal, achieving revenue targets for the news publication and investor/funds information database sales. Pratik also served as a Business Development Executive in data sales at PEI Media, where they were responsible for conference sponsorship and participants sales as well as online news and database sales in the financial information sector.

Pratik's work experience showcases their diverse skills in areas such as business development, marketing, digital transformation, and account management. Pratik has a proven track record of achieving revenue targets, acquiring new clients, and managing teams.

Pratik Datta began their education in 2002 at the University of Calcutta, where they pursued a Bachelor of Science (Hons) degree in Economics. Pratik completed this program in 2005. Following this, from 2007 to 2008, Datta attended Robert Gordon University, where they obtained a Master of Science degree in Management.

In terms of additional certifications, Datta obtained a certification in Digital Marketing and Analytics from the Indian School of Business in March 2022. Earlier, in July 2020, they also received a Google ads search certification from Google. Finally, they hold a certification in Digital Marketing from Microsoft, but the specific month and year of obtaining this certification are not provided.