Ross Hawkes

Ross Hawkes has a diverse work experience spanning various roles and industries. Ross started their career as a Marketing Manager at Sherman Cymru in 2009, where they were responsible for planning and implementing campaigns for events and managing marketing campaigns for touring productions. In 2010, they worked as a Ticketing Supervisor at the Gilded Balloon - Edinburgh Fringe Festival, overseeing ticketing operations and managing a team of staff. Ross then moved on to serve as a Ticketing Manager at the Adelaide Fringe and Melbourne International Comedy Festival.

In 2010, Hawkes transitioned to the data and CRM field, joining the Barbican Centre as a Data Marketing Executive. Here, they were the planner for all marketing communications, including data output and delivery. Ross also played a key role in implementing the organization's first lifecycle communications and managed the organization's ESP, IBM Silverpop.

Hawkes then joined dbg in 2013 as a Campaign Executive, working on the Volkswagen Group account and implementing multichannel campaigns across various brands. Ross also worked on e-CRM programs and collaborated with the analytics team on consumer profiling and behavioral models.

In 2014, Hawkes joined TMW Unlimited as a Data Planner, leading data planning for Sony Mobile and British Airways, among others. Ross focused on global eCRM, next-best-action decisioning, and digital channel strategy. In 2016, they were promoted to Senior Data Planner and took on additional responsibilities for overseeing work across Unilever, Sony, Winsor & Newton, and the department's social analytics function.

Hawkes then moved to MRM Meteorite in 2017, where they served as a Senior Data Strategist. Ross joined OLIVER Agency in 2018, initially as a Senior Data Strategist and later as the Data Strategy Director. In 2020, they were promoted to Head of Data Strategy & Analytics, UK Group, and currently holds the position of Head of Data, EMEA. In these roles, they led the data strategy and analytics teams, worked with a broad range of clients including The Guardian, Hertz, BMW, Google, Facebook, and Barclaycard, and achieved recognition at the DataIQ Awards.

Overall, Ross Hawkes has demonstrated expertise in data strategy, analytics, CRM, and multi-channel campaign implementation throughout their career.

Ross Hawkes completed a Postgraduate Diploma in Direct and Digital Marketing from IDM in the year 2013. Furthermore, they have also obtained certifications in AdWords Fundamentals and Google Analytics Individual Qualification from Google. The exact months and years of obtaining these certifications are not provided.