Sam Brownfield

Sam Brownfield is a seasoned professional with extensive experience in digital media production and eCommerce. Currently serving as Global Director of AI & Automation at OLIVER Agency since August 2022, Sam is focused on implementing Generative AI in creative digital media across global clients while enhancing operational efficiency and commercialization. Previous roles include Global Director of eCommerce Production at Frasers Group, Head of eCommerce Delivery at Frasers Group, Digital Delivery Director at SleepEasy Co., and Managing Director at Mister Miller Ltd. Sam's career also encompasses key positions such as Head of Digital / Creative Strategist at INITIALS MARKETING LIMITED and Managing Partner at Liquorice Ltd. Additional experience includes managing customer-facing systems at Debenhams and change management at Bentalls Ltd. Sam holds a foundational education from Portsmouth Grammar School.