Kassandra Moriarty

Kassandra Moriarty, MBA, is an accomplished media strategist with extensive experience in integrated media planning and operational management. Currently serving as the Director of Integrated Media Planning at OMD USA since April 2017, Kassandra leads global paid media strategies for Snapchat, overseeing various media types including social, search, and television. Previous roles include Global Associate Media Director, where innovative strategies for Snap, Inc. were developed, and International Network Operations Director, managing a global team while enhancing performance through contractual agreements. Kassandra's diverse background in marketing and media strategy is supported by an MBA from the University of Southern California and a Bachelor's degree in Marketing from the University of Arizona.